Tips For Fashion Designers That Can Streamline Your Business – Flux Magazine
words Alexa Wang
There is a lot that goes into running a fashion business. So much so that it can sometimes feel like everything around you is beginning to snowball and there is no escape from the pressure. It is perfectly normal to feel like this, and that is why it is important to take a breath and re-examine your operation before you commit to this hectic work schedule. But, is there anything you can do to make things easier?
Luckily for you, this article seeks to inform anyone in the fashion world about how they can streamline their business in both a financial and practical sense. Read on to find out how you can save yourself some time and money as an avid fashion designer.
The hardest part of any business operation is keeping up with the demand from your customers, especially if you are just starting out as a company. There is no real way to properly gauge the reception of your audience, and a truly popular fashion designer could find themselves overwhelmed pretty quickly. This is a good thing, but it might not seem like it when the orders begin to pile up.
If you find yourself with too many orders to handle, it may be because you have stretched yourself too far. Consider how far out your customers are ordering from and shrink the field a bit. Delivering to too many places can massively increase your delivery and shipping costs. These are two things that you do not have the finances to conquer in the early days.
It is easy to over-extend yourself in the early days, but there will be plenty of opportunities to expand later on once you have found your initial footing. You may want to make an exception for a loyal customer or a large business, but otherwise, it is best to stay local to reduce costs. However, if you really want to streamline things for good you could just stick to a small operation in your local bubble. The choice is yours.
Learn About New Technology
Fashion design is mostly a very practical and creative exercise. You are at your best when crafting designs with your own hands and there is no reason for you to give up on this approach. But running a fashion design business requires more than just creating your product.
The business side of the fashion industry takes up a lot of your time. You need to advertise the company, look after your staff and manage stock. All of this additional work can sometimes hamper your creative talents and distract you from the real reason that you started the business in the first place.
That is why you should look toward technology that can ease some of these duties. Most new technological innovations are free to use and can dramatically streamline the business process. For example, social media platforms can help you update your advertising materials and reach the right clientele, while some HR software can help you manage your staff better. This software also comes with several automated services to save you time and money in your workweek.
There is no right answer when it comes to technology. Every business has different needs but it is probable that you will find a technological solution to any issues you have. It is the twenty-first century, after all.
Don’t Be Afraid To Make Changes
A new business is going to face a lot of change in quick succession. Your customer base is going to grow and look to you for new fashion designs when you are only just coping with the initial orders. All of this is perfectly normal and should be taken as a sign that you are doing well. However, as things start to move forward and change, you must also be ready to change some things around.
Getting bigger in the fashion world comes with its own challenges. You need to keep updating and improving but that can be expensive. That is why you should always look to switch things up a bit. If your costs are running too high, look to other providers. Sacrificing price does not always mean that you compromise on quality. If you are looking for wholesale clothing in the UK, check out the clothing warehouse from Stylewise Direct. These small changes can give you a bit of extra play in your budget later on.
Accept When Things Don’t Work
Unfortunately, not every change you make to your business is going to be a positive one. Some things don’t always go to plan, but this does not mean that you have to give up immediately. In fact, a successful business person will know how to adapt when certain things don’t go to play.
There will be items that you sell that fly out of the door, but others that aren’t as popular. These unsold items may cost more money to produce than they bring in and this can affect your entire profit margin. It can be hard to accept when to let go of something, especially if it is a design that you particularly like. However, it is important to know when to let go in times like these. If something isn’t working it is probably best to accept this failure and move on. There is no point in spending resources on something that is a waste of time.
This ethos doesn’t just apply to designs that you like. There will also be designs that you change your mind about that end up being really popular. Instead of dragging your feet about it, lean into this approach and listen to your customer base. By figuring out what does work, you can limit the effort you need to put elsewhere.
Listen To Your Customers
Again, your usage of social media should give you a relative idea about how your audience is responding to your products. Try to pay attention to this feedback as it could provide you with useful information about how to streamline your business and move forward.
For example, a bad review does not necessarily mean that you have done a bad job. Firstly, there will be specifics within the review that will give you a better idea of what the problem is. If these are relevant, you can easily adapt to make sure that these issues do not repeat themselves. Secondly, the level of feedback that you receive will hopefully clarify that a bad review is just one among hundreds of good reviews. It is important to analyse these too as they can help shape your ideas for the future.
You may not always like the advice that you receive, but taking it on board is a good way to ensure that you improve and make your life easier as you move forward.
Fashion design is a creative process, so trust yourself and make sure that you aren’t getting swamped. Our advice should help you maximise your efforts and get things out the door much quicker. You should always remember to step back every once in a while and re-assess your success. You are doing great, so don’t let too much demand spoil your fun.